VMLY&R has had another big win. VMLY&R Brisbane Brisbane has won the competitive pitch for TerryWhite Chemmart, to become its creative agency of record.
TerryWhite Chemmart is one of Australia’s leading retail pharmacy networks with more than 450 pharmacies nationwide. The agency will be responsible for the full connected brand experience, including retail, digital, ATL and in-store.
Duncan Phillips, chief operating officer, TerryWhite Chemmart, commented, “We believe VMLY&R’s creative vision and expertise will help us connect with our customers in a relevant and engaging way that refects our core values, and helps drive stronger brand awareness across Australia.”
Adam Kennedy, managing director, VMLY&R Brisbane, added, “We’re thrilled to be partnering with the brilliant team at TerryWhite Chemmart. They have bold growth aspirations and we can’t wait to tell the unique story of their brand with fresh, category defining work.”
VMLY&R won the very desirable Defence Force Australia account in January, gaining both the digital and creative elements.