How many awesome experiences do you miss every day because you’re riveted to your phone, the daily grind or the commentary in your head?
Mortierbrigade is helping ING to remind people that the most beautiful things in life are free – like the ING Lion Account. And it would be a pity to miss them.
So the campaign video is an ode to missed opportunities. It features a man who awkwardly fails to catch wonderful things, without even realising it.
It’s also an opportunity for the agency to remind people that ING is the bank that wants to be human and humble. There’s self-mockery in the ad as the “hero” passes on opening the mailer offering him an ING Lion Account.
The campaign is featured on TV, radio, print and online.