PS: Sadly, it’s unlikely that there will be another epic MoneySuperMarket strut. The price comparison site has put the account up for review. The four shortlisted agencies will be announced in April and the result expected to be announced in June.
But what an ad to go out on. Mother’s Action Man is making social media LOL and LMAO, with only a smattering of exceptions:
To recap (briefly):
In 2015, Mother made an apathetic audience pay attention to one price comparison website with a businessman doing a fierce rendition of a Pussycat Doll to show how he felt about the money he saved.
Mother and MoneySuperMarket have produced many dance-offs since – each more epic than its predecessor.
Now the pair is showing how even Hasbro’s iconic action figure, Action Man, can feel epic when he saves money on his household bills.
The 60 second spot, which made its debut during Ant and Dec’s Saturday Night Takeaway on ITV1 on Saturday, March 10. The toy world’s ultimate tough guy gets down to the beat of ‘90s classic, Finally, by CeCePeniston.
The ad also features guest appearances by Action Man Astronaut, Action Man Cricketer and Action Man Polar Explorer, and the most epic moment ever – Action Man becomes so elated, he strips off his army uniform to reveal his famous blue underpants.
Darren Bentley, marketing director at MoneySuperMarket, commented, “We always aim to bring our brand purpose to life in an entertaining way and our ads are all about illustrating that sense of empowerment you feel when you take control of your finances. Action Man is the fourteenth character to ‘save money and feel epic’ in our long-running campaign and we hope viewers are as surprised and delighted by his dance moves as we are.”
Hermeti Balarin, partner at Mother added: “Every time one of these come out, they get talked about more than the programs they interrupt. That’s why this campaign has been epic. We love that we’ve have bowed out on a high.”
The new ad coincides with MoneySuperMarket’s inclusion in the 2018 Superbrands, which celebrates the UK’s strongest brands. Over 2,500 consumers voted the price comparison website above all of its competitors on the three core factors of quality, reliability and distinction.