No pain, no gain takes a sexy turn in Mother’s campaign for Gymbot, the UK’s “antidote to boring gyms…a melting pot of fitness insanity with London’s most unique classes.”
Those classes have just got a little more insane. The campaign, 50 Shades of Gymbox, includes a range of new workouts called Whiplash, Blackout and Ripped and Stripped.
But it’s the hint of S&M ads that will get people into these classes:
50 Shades of Gymbox is Mother’s first campaign for Gymbox after winning the account last year.