Uber Eats Australia has Kim Kardashian to make everyone want what she’s having but Uber Eats UK has the chattiest, friendliest delivery guy with the most-est ‘tude possible. Everyone wants his kind of positivity in their life.
Mother London’s Uber Eats UK guy is comedian, Guz Khan, the man who puts the charisma in Man Like Mobeen. Khan takes his mantra, Bring It, with him on his deliveries, handing out its wisdom for free, letting it be known that the customers are bringing it too. Through Khan, Uber Eats gets to deliver an uplifting message with the food it brings to people, that whether they’re working hard or conquering new worlds, everyone is bringing it in some way.
The Mother London campaign is Uber Eats’ first large-scale, integrated brand campaign in the UK. It builds on the light-hearted humour established through the brand’s Love Island partnership and applauds people who see life as an exciting opportunity to bring their A game.
Complementing the feel-good TV and online films are OOH and digital complements – all with the same humorous approach, the latter highlighting the range of restaurant partners available on Uber Eats.
Client: Uber Eats
Creative: Mother London
Strategy: Mother London
Production company: Rogue
Director: Stacy Wall
Editing: Ellie Johnson @ Ten Three
Music: Kabaluere by Antonio Carlos & Jocafi
Music Supervision: Theodore
Sound: Sam Robson at 750mph
Post: Black Kite
VFX: Black Kite