A 100% smile trigger from Mother on behalf of KFC. Since KFC closed its doors to its fans on March 23, the fried chicken experts have been working non-stop to find a way to bring back their iconic mix of 11 herbs and spices in a safe and responsible way.
A gradual restaurant reopening is well underway and, fortunately for some of those die-hard fans who have been trying (and failing, sorry guys!) to recreate their beloved fried chicken at home, KFC is back on the menu. #RateMyKFC achieved hundreds of tweets and an unprecedented engagement rate of 101% over the past six weeks as fan showed off their own attempts at recreating the original and fretted about not having their favourite fried chicken in their lives.
So, as the number of KFC restaurants open for delivery in the UK and Ireland reaches 500, Mother London has cooked up a tongue-in-cheek campaign to make sure fans know that KFC is back.
Images have been borrowed* from the fans’ (fairly mixed) attempts and showcased in a 30 second televisual feast. The campaign kicks off with a fun TV commercial, in which user photography of homemade “KFC” is played out against the soundtrack of All By Myself by Celine Dion. As the film closes, KFC reassures people that “we’ll take it from here.”
Jack Hinchliffe, marketing director at KFC UK & Ireland, commented, “500 restaurants reopening is a huge milestone. It’s credit to the hard work of all of our amazing teams in restaurant and we wanted to celebrate the moment. We’ve loved seeing the nation’s homemade efforts whilst we’ve been away, so including a few of them in our new ad is the perfect tribute. Some of the creations looked incredible, some less so… now that we’re back on delivery, probably best we take it from here.”
*NOTE: Mother promises that the creators were rewarded for sharing their KFC, “plus they get the satisfaction of seeing their handiwork on TV”.
Client: KFC UK & Ireland
Music: All By Myself by Celine Dion