…and the New York agency is allowing no doubt that it wants its interns young.
The next big thing perhaps? Recruitment ad videos seem to be the new way for agencies to strut their creative credentials. Labamba’s recent recruitment ad was sweet, a heartstring tugger with a dose of viral octane fuel – a cute dog.
Mother’s is wild. Mother New York wants “fresh meat”, aka “raw talent” for its 2015 summer internship programme, and it’s telling grads and students about that in a psychedelic music video that’s 2.23 minutes long – and all about meat.
The website, meatmeatmother.com (clever word play, Mother) reiterates Mother’s insistence that it wants only young talent in oh so many ways, just in case the home page’s, “No old meat please,” gets overlooked.
Interns are divided into six categories. These provide an insight into the creative agency of the future, so let’s look closely at four:
The Shop: “Shop interns must be technically driven in graphic design, video editing, and/or motion design. They should also be a maker at their heart. A true Shop creative is equally skilled in a varied array of skills, like photography, screen printing, sewing, book making, etc. and will contribute to making creative ideas a reality. They must be empowered by craftsmanship and interested in design, culture, typography, illustration, animation, and photography. They must have the ability to be reactive and nimble in finding ways to complete tasks.”
Creative: “A Creative intern’s time at Mother will be enriched with spirited mentorships, an elevated culture, and the chance to be among some of the best international creatives in the industry who will challenge the way you think and solve problems. You’ll work on real briefs and real projects with guidance from your fellow creatives. Only the unconditionally self-motivated, idea-driven, energetic and eager should apply.”
Idea Architect: “Idea Architecture is comprised of people who combine creative and strategic thinking. They ensure that the creative expression of the strategy is brought to life in the most innovative and salient manner possible. They bring platform specific ideas, roll out plans, and amplification strategies to the table. As an Idea Architect intern you will be expected to have: cultural knowledge, digital savvy, and creative problem solving skills.”
Creative Tech: “As a Creative Tech, you’ll split your time between helping digital producers come up with creative solves, working with creative teams to expand their thinking, making prototypes to illustrate creative concepts, researching/presenting new technologies and their creative potential, and if there is down time, jamming on side projects of our choosing. And by our choosing, I literally mean our, because the Creative Tech department currently consists of one person so it’s pretty much a free for all.”
There are also Strategy and Production, and detailed requirement lists for all six in what is an inordinately impressive programme website.