Movember is known throughout the world as the month to support men’s health. The organisation is now looking beyond those 30 days. It has appointed 72andSunny Amsterdam to help articulate its strategic brand platform and develop its communications strategy to build a year-round presence.
The ultimate goal is to prevent men from dying too young.
Movember aims to expand its presence, raising awareness of the most pressing issues facing men today and encouraging men to take action in support of themselves and each other.
Simon Traynor, interim chief executive officer, Movember Foundation, stated “We’ve been impressed by 72andSunny’s work in the space of progressive modern masculinity, and their strategic rigour of helping simplify brands to their essence. It’s a true collaboration at an organisational level, and we’re already enjoying the push of challenging one another.”
Stephanie Feeney, executive strategy director & partner at 72andSunny Amsterdam, added, “Movember is so much more than a month and a moustache. We’re thrilled to be working with it to elevate the brand to match the truth of the organisation, a catalytic funder tackling any and everything that affects men’s health. And doing it in a way that only Movember can.”