The more that people understand what it’s like to have anxiety and depression the better. The more that people with anxiety and depression are encouraged to talk about what’s troubling them the better. Net#work BBDO and The South African Depression and Anxiety Group have combined these two goals into one campaign.
The campaign reveals what people with anxiety and depression search online. online is where you go when you feel you can’t talk to someone. You can ask it questions without revealing yourself to other people. The campaign was created through search analytics and trends, the experience of SADAG counsellors and by talking one-on-one with people who have experienced living with anxiety and depression. It shows viewers the journey down to the depths of depression through people’s internet searches and ultimately encourages those who search for these things to talk to people.
Creative Agency: Net#Work BBDO
Chief Creative Officer: Mike Schalit
Executive Creative Director: Brad Reilly
Copywriter: Brad Reilly
Art Director: Ryan Paikin
Strategist: Victor Siganunu
Producer: Caroline Switala
Production Company: Flare Studios
Director: Brad Reilly
Composers: Blondie, Martha Paton & Andy Ruddy
Animation Company: Flare Studios
Animator: Ryan Paikin
Client: The South African Depression And Anxiety Group
Brand Manager: Kayla Phillips