DDB has lured Nicole Taylor back to the network to become CEO of C14torce. She will report directly to Worldwide CEO, Wendy Clark, and EMEA CEO, Pietro Tramontin. Taylor joins from McCann Worldwide, where she was CEO of Australia.
Taylor will be based in Barcelona and will lead C14torce and its partnership with SEAT. C14torce won the SEAT business in 2016, a subsidiary of VW. Since 2017, the agency has grown from 100 employees in seven countries to 225 employees across 11 markets worldwide.
Prior to McCann, Taylor was the CEO of DDB Sydney and worked at the agency for seven years, joining as managing partner for Volkswagen Australia.
Taylor commented, “I have worked in the Australian advertising industry for over 20 years and have loved every minute of it. I have also imagined a day when I would take the step to work overseas, and this opportunity to lead a global agency back with DDB, combined with a strong desire to be closer to UK family, felt like the right choice to make.
“While I wish that my time at McCann was longer and there was a way of avoiding letting people down, I am leaving at a time when our agency is buzzing with a renewed sense of purpose and belief. I’ll miss my dear friend and partner in crime, Fran, but I know that she’ll continue our legacy together with Daz, Haze, Georgie, Rob and all the great humans at McCann Australia. It was a privilege to serve them and their wonderfully loyal clients.”
Clark stated, “We are delighted to have Nicole join us for the next phase in the C14 story. The agency is experiencing tremendous growth and Nicole is a transformational and contemporary leader who will shape both meaning and culture to remain the best possible partner for the SEAT brand worldwide.”
Tramontin added, “Nicole has a clear vision and a dedication to the industry, which resulted in measurable growth for some of our biggest brands. We are very excited about her return to the network.”