Yes, I know – another montage ad created with user-generated content applauding encouraging people during Covid-19 in one way or another.
Nike’s newest (one of many Covid-19 Nike spots) is nice. Nothing wild. Nothing spectacular. But a very nice film with a very nice attitude – You can’t stop us.
The spot supports Nike’s digital tools to assist training and development at home, or as the brand puts it, “for Nike, supporting the shift in public life amidst the coronavirus means approaching novel problems with the indomitable spirit of an athlete.”
Those tools include content such as:
The Nike App, NTC, NRC, social channels, nike.com and the podcast Trained, which offer free content.
Livestreamed workouts with its master trainers on the Nike YouTube channel, to keep the Nike community strong.
Nike’s Made to Play initiative encourages kids to stay active, with partners such as the UK’s Discovery Education and Tokyo’s JUMP-JAM programming.
Athlete competitiveness hasn’t been forgotten. The Living Room Cup offers a variety of mini workout challenges, measured against the personal bests of Nike pro athletes like Cristiano Ronaldo and Giannis Antetokounmpo. Players can share their results on their Instagram profiles using the hashtags #playinside and #thelivingroomcup.
In NikeCraft artist, Tom Sachs, heads a digital workshop designed to inform and inspire creative abilities. In this platform, participants become the 13th studio member of the Tom Sachs Studio and follow as it evolves from product concept engine to design studio. The aim is to embrace the fundamentals of making and creating, while finding promise in the constraints of limited resources. Check @TomSachs on Instagram for more details.