Teens and twenty-somethings love madness. And instant noodles. Noodle brand, Nissin, has been putting these two things together to help itself with fans for a very long time. Apparently, when the idea is wild first and anything else second, there’s no end to the creativity that can be produced.
The new ad is directed by Wataru Sato, who won second place at the Young Director Award at Cannes in 2011 with his film, Dad’s Love. The ad also stars Japanese comedian, Kuroki, aka Ku-Chan. If you think you can understand it, you’re probably missing the point. Don’t even try.
Here are two other brain-bending Nissin ads: