There’s a new New York Festivals International Advertising Awards competition – Sports. The 2018 Advertising Awards Sports competition will applaud all facets of advertising, marketing, sponsorships, and creative communications relating to the sports industry, on all platforms.
The new competition responds to a growing trend in sports campaigns, updating its competitions to provide an expanded opportunity for sports-related creative.
Sports advertising accounted for 814 million U.S. dollars alone on TV ads aired during sports programming in 2016, according to Statista.
“With sporting events playing out on the world stage daily, this new competition ensures that there is a highly regarded place for this innovative creative work to be awarded and showcased,” noted Michael Demetriades, president and executive director of New York Festivals.
The new awards sector has been added into NYF’s 21 competitions in all media from 80+ countries. The 2018 competitions are: Activation/Engagement, Audio, Avant-Garde/Innovation, Branded Entertainment, Creative Marketing Effectiveness & Strategies, Design, Digital, Direct & Collateral, Film, Film Craft, Integrated Media Campaign, Media, Mobile, Outdoor / Out of Home, Package & Product Design, Print, Public & Media Relations, Public Service Announcements, Sports, and Student.
Special awards include Best of Show, Global Brand of the Year, Global Agency Network of the Year, Regional Agency of the Year, Best New Agency of the Year, Boutique Agency of the Year, Independent Agency of the Year, and Best Commercial Film Director.
Find out more about NYF’s competitions here. The 2018 competition entry deadline is January 31.
New York Festivals will celebrate 2018’s award-winning entries at the New York Show awards ceremony and gala. The annual event will take place the evening of Thursday, May 17, 2018 at Jazz at Lincoln Center’s Frederick P. Rose Hall, Broadway at 60th Street, New York City.
Find rules & regulations here.