New York Festival’s International Advertising Awards has introduced a new category group, The Future Now, which will applaud great creative work that uses technology to provide an innovative approach that leads to a more engaged consumer experience. New categories within the group include Generative Creative, Altered Reality, Decentralized Tech, Best Innovation, and Crypto Product & Service Advertising.
View the complete category roster here.
“The pandemic accelerated a deep dive, mainstream awareness into the world of “bits” opening up new “real estate” for culture and business to capture or be captured by. This category group is for interesting, meaningful bespoke use of technology that drives superior consumer experience on behalf of the brand,” stated Scott Rose, executive director, New York Festivals Advertising Awards.
David Justus, director of technology and business development at AKQA will lead The Future Now Executive Jury as executive jury president.
“I am excited and honoured to be the jury president for The Future Now category. It amazes me how quickly technology changes how we behave and interact – and I am thrilled to be able to help recognise those creatives and technologies that are blazing the path on creating the future now,” Justus commented.
David Justus leads the category group with an industry reputation as an award-winning technologist with a focus on the intersection of art, engineering and business. He provides an eye to the future and experience within this new arena of work. As Executive Director of Technology for North America, Justus is responsible for ensuring AKQA delivers the best technology experiences, and solutions possible to its clients including Mayo Clinic, HSS, Nike, Verizon, American Express, IBM and other prominent brands. Prior to joining AKQA, he was a founding partner of the innovation consultancy and studio, Crossbeat NY, where he built complex technical systems and developed digital campaigns for such clients as United Nations, Getty, DirectTV, Comcast and Spotify.
Sasco Digital Assets is the sponsor for The Future Now category group. Sasco’s deep knowledge of blockchain technology and reputation for providing hands-on Bitcoin and cryptocurrency consulting and education solutions, make it the perfect category partner.
“We’re proud to sponsor The Future Now category to honour work on the cutting edge of the exciting new frontier which is web3. In this new space, creative brands are well positioned to strengthen their connection with loyal customers and fans by utilising digital assets like NFTs. Through our partnership with NYFA and the educational content we’re producing, Sasco is excited to help brands bring the future now,” commented Omar Sabek, founder and chief executive officer, Sasco Digital Assets.
David Sable, host of NYF’s Creativity from the Other Side, recently interviewed Justus. View the episode here.
View the Creativity from the Other Side interview with Omar Sabek here.
The deadline to enter the 2022 New York Festivals Advertising Awards is April 1, 2022. Find more information on categories, rules, and regulations or review the 2022 entry guide here.