New York Festivals AME Awards for the World’s Best Advertising and Marketing Effectiveness has announced its 2018 Grand Jury of 107 marketers – “a who’s who of the advertising and marketing industry” across the world.
The jury members – chief executive officers, chief strategy officers, planning directors, global brand managers, and chief branding strategists – come from 40 countries around the globe, and include 38% women and four Australians:
- Ilona Janeshvili, director of integrated strategy, Leo Burnett
- Jamie Scott, managing director, Showpony
- Ciahn Dalgliesh Waugh, planner, McCann Health
- Kenny Hill, managing director, Akkomplice Group
View the full Grand Jury here.
The deadline for entries has also been extended until December 31. Enter here.
“The calibre of this year’s Grand Jury is recognised internationally for its strategic expertise and creative accomplishments,” said Michael Demetriades, president of New York Festivals and executive director of the AME Awards.
The AME Awards Grand Jury is assembled from five regions to allow all entries to be judged with cultural relevance within their own region by award-winning strategists and marketers from that specific market. Regions include: North America, Latin America, Europe, Middle East & Africa and Asia Pacific.
AME’s Jury awards Gold, Silver, and Bronze to the highest scoring entries through two rounds of regional judging to account for cultural and economic relevance. This round also selects the AME Green Award winner—the highest scoring, Gold-winning entry for a company whose emphasis is on resource conservation and negative environmental impact.
Gold-winning work from all regions is judged by the full international Grand Jury to determine a Platinum Award for each of the five regions.
AME’s Jury members will evaluate entries based on four specific criteria, each weighted by importance: Challenge/Strategy/Objectives – 20%; Creativity – 25%; Execution – 25%; and Results/Effectiveness – 30%.
Explore the 2017 winners here.