The 2018 Global Awards have been announced. Australia’s Bravo! and The Communications Council hosted the annual Global Awards ceremony in Sydney for Australians on November 15.
Australian agencies won 3 Global Silver Awards and 2 Bronze.
- Saatchi and Saatchi Health Sydney won 1 Global Silver and 1 Bronze for Blown Out of Action for Sanofi Pasteur Adacel
- McCann Health Australia won 1 Global Silver and 1 Bronze for Gutsy for Metamucil
- BWM Dentsu won 1 Global Silver Award for Project Revoice for The ALS Association.
Network of the Year:
FCB Health Network is Global Healthcare Network of the Year for the second year running with 4 Global Gold Awards, 1 Silver, 6 Bronze and 15 Finalist Awards.
Agency of the Year:
Area 23, an FCB Health Network Company, is Global Healthcare Agency of the Year for the second consecutive year with 2 Global Gold Awards, 1 Silver, 5 Bronze and 9 Finalist Awards.
The World’s Smallest Booth, one of Area 23’s many award-winning entries, achieved 2 Global Gold Awards and a Silver Award for client, Lartruvo, for the SGO annual meeting. Most people, including oncologists have not heard of soft tissue sarcoma (STS), an incredibly rare and deadly form of cancer that makes up only a tiny fraction of all 1.6 million cancer cases: 12,000 cases. The exact proportion of STS compared to other cancers is 1:133. To help the brand stand out and to call attention to STS, every detail, from the booth to the invite, was scaled down in size to the scale of 1:133, reflecting the exact proportion of the rare cancer within oncology.
Energy BBDO Chicago’s Prescribed to Death won the Grand Global for humanising the opioid crisis for the National Safety Council.
For the first time in 24 years, the Global Awards gave out three levels of awards, Gold, Silver and Bronze. 13 Gold Global Awards, 14 Silver, 14 Bronze, and 175 Finalist Awards were given to entries from 26 countries on 6 continents.
- Serviceplan South Korea earned a Global Gold Award and a Silver for Making the World Accessible, Dot by Dot for client Dot. The winning entry shows how the portable smart translation device allows the user to store and carry 10,000 books, providing the visually impaired individual to access text books, magazines, and almost any content. Dot’s device uses AI to understand context and translate immediately to Braille allowing for instant downloading of books.
- FCB Health New York earned 2 Global Gold Awards for its unique depiction of the real burden of COPD. 5 Million Puffs, a campaign created for Stiolto Respimat helped give jaded physicians and HCPs true empathy for their patients and allowed the brand to break through in a crowded and increasingly competitive category.
- CDM New York’s Good Morning Peyton for National Organization for Rare Disorders won Global Gold Award and a Silver.
- RPA USA’s Imaginary Friend Society – Film Series for the Pediatric Brain Tumor Foundation earned a Global Gold Award and a Silver for its series of 22 animated short films. The Imaginary Friend Society characters explain the different facets of cancer care kids might face, covering everything from “What is an MRI?” to “Returning to School” to more emotionally complicated topics like “Feeling Sad,” providing kids with a knowledge base to help them find a little bit of control and understanding in their fight against cancer.
- TBWA India’s campaign, Blink to Speak, for Asha Ek Hope Foundation for ALS, received the Global Gold and Silver. The print and product innovation campaign provided an accessible method of communication for patients with an alert mind but a paralysed body via a book and downloadable e-book. The content provided an eye-language guide with a created alphabet using eight simple eye movements designed for patients, families, and caregivers to ease their difficulty in communication.
- Langland UK’s Aviation won 2 Global Gold Awards, 2 Silver and a Bronze. It recruited 300 children and adolescents for the Autism Study to help autistic children make better sense of the world by bringing to life three common idioms with which children with autism may struggle. The imagery used intricate hand-made sets and puppets across a variety of print materials, in a stop-motion film, across a series of online banners.
Find full winners details here.
This year, Global Awards executive director, Fran Pollaro announced a special ongoing partnership between the Global Awards and. Instead of a reception, the Global Awards will donate to Partnership for Drug Free Kids. To donate to help provide families the tools they need to take effective action for their child’s substance use and addiction, please click .