The NYF Global Award winners have been announced. 11 Global Gold Awards, 15 Global Silver, 19 Global Bronze, and 135 Finalist Awards were given from entries initially judged by the Grand Jury and eight worldwide live juries.
Marcel Paris’s Black Supermarket for Carrefour has won the Grand Global Award. Carrefour challenged the agrochemical lobby and law that allows access to only 3% of existing fruits and vegetables in the Official Catalogue of Authorised Species. The campaign challenged people to go to the Black Supermarket and to sign the petition to change the law in the name of biodiversity and health, and the campaign succeeded.
The first annual Global Good Award went to BETC São Paulo for The Dissolving Poster for client, Habitat for Humanity. The campaign was launched to protect areas in countries like Brazil where it rains all year round and the accumulation of standing water results in outbreaks of Aedes aegypti mosquito, which transmits Dengue, Zika and Chikungunya viruses. To raise awareness, special posters were created that inform people on sunny days and dissolve when it rains to kill the mosquitos before they hatch.
The Global Good Award was selected by the Executive Jury from top-scoring Gold entries or campaigns whose goal is to encourage social good and beneficial behaviour to facilitate change resulting in a positive outcome for individuals, causes, society, and the welfare of animals and the environment.
FCB Health Network won Global Healthcare Network of the Year for the third consecutive year. The network took home a total of 4 Global Gold Awards, 5 Global Silver, 8 Bronze, and 16 Finalists.
Area 23, an FCB Health Network Company, won Global Healthcare Agency of the Year for the third year running. The agency earned 3 Global Gold Awards, 2 Global Silver Awards, 7 Bronze and 8 Finalists.
“When I was coming up, it was a career goal to just win a Global award. So, being recognised as the Global Awards Agency of the Year for the third year in a row is news that is hard to comprehend. Of course I want to thank the Area 23 teams that put their blood sweat and tears into making the work as great as it can be, but I would be remiss if I didn’t thank the real heroes here, the clients… who absolutely had to go out on a limb to approve, fund, and fight for this work,” stated Tim Hawkey, chief creative officer, Area 23
The 2019 Global Awards Regional Agency of the Year Award is awarded to the highest scoring agencies within a region:
- McCann Health Shanghai, Shanghai China – Asia Pacific
- Marcel, Paris France – Europe
- BETC São Paulo, São Paulo, Brasil – Latin America
- The Classic Partnership Advertising, Dubai UAE – Middle East & Africa
- Area 23, New York City, USA – North America
“The Global Awards celebrates 25 years of tradition, and this year’s standout work is representative of the innovative work being created around the world. Many of our judges noticed a marked increase in the quality of work entered, and that’s what 25 years of competition is really about raising that quality,” stated Fran Pollaro, executive director of New York Festivals Global Awards. “We’re honoured to recognise cutting edge Healthcare & Pharma (Rx) work that is raising awareness not just about life threatening health issues, but coping well with illness, and ultimately living well.”
Australia had 12 finalists, with Saatchi & Saatchi Wellness accounting for 6 of them and Deloitte for 4:
- Saatchi & Saatchi Wellness, Fat Tornado for Contrave
- Saatchi & Saatchi Wellness, Pop The Pill (Pimple) for Bayer
- Saatchi & Saatchi Wellness, Voices of Relapse, for Janssen Neuroscience in Branded Content & Entertainment, directed by Michele Aboud
- Saatchi & Saatchi Wellness, Voices of Relapse, for Janssen Neuroscience in Film Technique/Craft, directed by Michele Aboud
- Saatchi & Saatchi Wellness, Heart A-Salt, for Heart Salt (x2)
- Deloitte, Lucy for Prince of Wales Hospital (x4)
- McCann Health, The Turd We Deserve for Metamucil
- Orchard, Be Free to GP for IPN
- Showpony, Reach for the Facts – Press for reachforthefacts.com.au
View Australia’s finalist work here.
Gold winners are:
Area 23’s Get Up Alarm Clock for Lartruvo. The 3G-enabled Get Up alarm clock operated through Twitter and used a custom DM inbox allowing friends and family of patients with soft tissue sarcoma (STS) to send them messages of support daily. The messages were then projected onto the bedroom ceiling at the patient’s desired wake-up time. Area 23 earned 2 additional Global Gold Awards for One Word for Constant Therapy, a gripping animation depicting the patient’s struggle with this illness.
FCB Health New York for Still Not Out of The Water for Colin’s Hope. The print and website campaign were designed to be a resource for parents and caregivers worldwide by providing a multifaceted prevention approach that included information about lesser-known drowning symptoms – ones that can occur even after leaving water. The campaign provided audiences with the most accurate information so that they can act accordingly in a drowning event.
McCann Health USA for The Urban Eye Test for OCO Optometrists. The OOH eye test conducted in London during Oct 2018 used floor panels that were placed on streets and sidewalks. These became diagnostic tools for poor eyesight. A QR code tagged to each location allowed users to instantly book an optometrist appointment, allowing the ability to monitor how people’s on-street diagnosis became actual eye tests.
Publicis Life Brands UK for Commitment To Harmony for client Tremfya (x2). The animated 3D film illustrates how Janssen’s skills and abilities allow it to manufacture the seemingly impossible – products that can remove disease with minimal impact on the rest of the body, positioning Janssen not just as a pharmaceutical company, but as absolute masters of harmony.
Serviceplan Health/Serviceplan Group Germany for Made in Fukushima for Meter Group. The March 2011 tsunami that hit the Fukushima Daiichi Power Plant caused a meltdown of the nuclear reactors contaminating Japanese farmland. Environmental technology specialists from Meter developed a sustainable decontamination method allowing rice to grow safely. The technological data was turned into an easy to understand book made from the rice straw grown on decontaminated fields to educate people and remove the stigma. A 1000 copies of the first edition of Made in Fukushima were sent to decision makers in the environment and food industries and positive PR resulted in the rise in price of Fukushima rice.
Students Rasesh Patkar, Swarna Thomas, and Laura Starace of the Miami Ad School Hamburg won Global Gold for d-spot for client Durex. The winning digital/mobile entry targeted young people who know about the consequences of unprotected sex yet refuse to carry protection with them. To inspire them to carry a condom with them every day, Durex condoms were turned into little pocket-passwords for free Wi-Fi hotspots.
Running parallel with the New York Festival’s Global Awards ceremony in New York, Bravo!, an annual Australian event, celebrated Global Award winners in the Asia Pacific region. Bravo! is made possible by dedicated Bravo! co-chairs, Craig Chester, executive creative director Saatchi & Saatchi Wellness and Toby Pickford, chief creative officer, Ogilvy Health and the Australian Doctor Group who sponsored the November 14 celebration in Sydney. Global Awards were present by The Australian Doctor Group’s managing director, Bryn McGeever.
View the 2019 New York Festivals Global Awards winners HERE.