NYF International Advertising Awards and the Genius 100 Foundation are partnering in a new award to honour outstanding purpose-driven creative work that inspires action that supports the greater good.
The Genius 100 Foundation brings together visionaries, philanthropic impact investors and its extended global community, collectively and in collaboration, to re-imagine the future by implementing creative initiatives to improve our world, raise the bar on what is achievable and make the impossible possible.
The Genius 100 Inspiration Award will be judged by a panel of Genius 100 Visionaries from a cross-section of fields – 100 globally recognised, accomplished, compassionate minds.
The Visionaries includes 16 Nobel Laureates, astronauts, an EGOT, Olympic Gold Medallists, Knight(s) of the British Empire, Commandeur de l’Ordre des Arts et des Lettres of France, Companion(s) of the Order of Canada, a former NASA administrator, Justice of the Supreme Court of Canada and recipients of National Medals of Science, Humanities and Arts, the Pulitzer Prize, Peabody Award and Albert Einstein Medal, among others.
Ridley Scott, Jose Miguel Sokoloff and Obiageli Ezekwesili will select the Genius 100 Inspiration Award Winner. Proceeds from the Genius 100 Category will go to the Himalayan Cataract Project.
Sir Ridley Scott is of the world’s foremost directors and producers, he is most known for his work on films such as Thelma & Louise, Alien, Black Hawk Down and Blade Runner. His epic, Gladiator, won the Oscar, Golden Globe, and BAFTA for Best Picture, as well as the Oscar for Best Actor in a Leading Role for Russell Crowe. Throughout his career, Scott has been applauded by the Emmy Awards, Cannes Film Festival and the PGA Awards.
“Every success to the 2021 New York Festivals and in particular the newly created Genius 100 Award and I know the advertising films submitted will as always be of high quality,” he stated.
Obiageli Ezekwesili is recognised by Time Magazine as one of the Time 100 most influential people and by New York Times as one of the 25 women of impact for 2015. She is the co-founder of Transparency International and Bring Back Our Girls.
“l wish the prestigious 2021 New York Festival the best and look forward to seeing how our Genius 100 Award will help further unleash the power of advertisement messages to help people everywhere connect-the-dots of our shared humanity,” she commented.
Jose Miguel Sokoloff is chief creative officer of MullenLowe Group UK and president of the MullenLowe Group Creative Council. The awarded advertising executive is also an internationally renowned peace advocate.
“I have judged and competed in the New York Festivals many times. The quality of the entries has always been very high and winning is a huge honour. I am really looking forward to seeing and judging the entries for the new Genius 100 Awards,” he stated.
“We are honoured to partner with New York Festivals Advertising Awards and establish the G100 Inspiration Award. This very special award celebrates truly inspired work which has created outstanding, undeniable and significant impact,” stated Hilarie Viener, chief executive officer, Genius 100 Foundation US. “Now more than ever, we must recognise how much we can gain from embracing creativity to influence positive change.”
Watch the interview by NYF’s Creativity from the Other Side with David Sable with Hilarie Viener, here.
Entries into the Genius 100 Inspiration Category will be reviewed by the New York Festivals Grand Jury, those entries achieving finalist status will move on to the next round, top scoring entries will then be judged by the Genius 100 Executive Jury panel. A single New York Festival Tower will be awarded the inaugural Genius 100 Inspiration Award.
Find the entry brief and enter the Genius 100 Inspiration Award here.
All entry fees for work submitted into the Genius 100 Inspiration Award category will be donated to the Himalayan Cataract Project (HCP). Each year, with its network of local implementing partners, the Himalayan Cataract Project serves more than 1.6 million people with eye examinations and basic treatment, provides more than 123,000 sight-restoring surgeries, and facilitates training opportunities for hundreds of eye care personnel. In the past 25 years, HCP and its partner network have performed over one million sight-restoring surgeries, screened, and provided basic treatment for over 12 million people, and trained 18,000 eye care professionals from 43 countries.
The deadline to enter the 2021 New York Festivals Advertising Awards is February 26, 2021. Find everything you need to know to enter here.
