Ten prominent industry executives will judge all campaigns entered into the AME Awards Social Equality – DE&I category. The new category, which launched this year, will applaud creative work that positively affects inclusive identities in advertising, ensures representation, enables underrepresented groups to fully experience and connect with brands and is inclusive and respectful of all cultures.
Aki Spicer, chief strategy officer for Leo Burnett Chicago and AME Advisory Council member, will preside over the judging session and ensure that entries into the new category are judged fairly and thoughtfully.
“I am actually excited to gather with this special industry peer-group and connect on what creative excellence looks like in the space of inclusion. And personally, I am voracious for great creative cases to share with my clients and teams – looking forward to taking in the potential greatness, ” Spicer commented.
“All of us at AME are thrilled that Aki Spicer is heading up this jury panel,” added Gayle Seminara Mandel, executive director, AME Awards. “His stellar reputation and the breadth of his creative and strategic expertise will provide the atmosphere of open examination and cooperative creative discussions that will lead to celebrating diverse and inclusive work that fits the parameters of this new and timely category.”
Aki Spicer’s strategic perspective, data-centric, and radically-collaborative approach will guide the jury panel. He advances the Leo Burnett’s Humankind OS, a strategic process that strives to frame the business problem, brand purpose, and resulting creative solutions thru a lens of human needs for brands such as Samsung, Messenger, US Cellular, Kellogg’s and more. Spicer has also been leading the charge of forging Multicultural Intelligence, an end-to-end strategic OS to help Publicis agencies and their brands meet multicultural consumers with more insight, understanding and creative relevance. He was previously chief strategy officer and chief digital officer of TBWA/Chiat/Day NYC, and prior to that he was director of digital strategy at Fallon Worldwide.
“We’re extremely grateful to these creative and strategic innovators who are sharing their time and industry experience on this important panel,” Seminara Mandel added. “Their support allows the competition to recognize creative and strategic work that truly embodies diversity and champions equity and inclusion.”
2022 AME Social Equality – Diversity, Equity & Inclusion Grand Jury:
Grand Jury Chairman – Aki Spicer, Chief Strategy Officer, Leo Burnett/Chicago
* John Antoniello, VP Senior Group Creative Director, Razorfish
* Rogério Colantuono, Executive Strategy Director, TBWA\Health Collective
* Lucien Etori, VP, Executive Strategy Director, R/GA New York
* Sabena Gupta, Global Brand Marketing Lead, Amazon
* Chelsea Jenkins, Director of Cultural & Inclusive Marketing, Kellogg’s
* Janis Middleton, EVP, Executive Director of Multicultural and Inclusion Strategy, Guided By Good
* Paola Ortega, Strategy Director, BBH
* Danny Robinson, Chief Creative Officer, The Martin Agency
* Marialejandra Urbina, Executive Director of Planning, Dieste
The 2022 AME Social Equality DE&I Grand Jury will use Publicis’ Creative Inclusion Progress Scorecard as its judging criteria, this scorecard will honour work that effectively drives inclusion from representation to resonance.
Jury sessions are parsed in the annual AME Report that ranks agencies and brands from 30 countries.
The deadline to enter the 2022 AME Awards competition is May 20, 2022.
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