In Amnesty International’s new campaign, The America I Believe In, American children challenge the idea being put forward by some US adults that it should recommence torture “for security”.
Odysseus Arms has designed the campaign logo, which references the US with a Statue of Liberty motif, and freedom with its hand-written font.
“The statue itself symbolises the tolerance, openness and hopefulness that, as Americans, we want our country to stand for,” stated managing director, Eric Dunn.
The agency worked pro bono on the global campaign to combat the fear, hatred and bigotry that are fuelling worldwide violations of human rights.
Odysseus Arms created the campaign logo, social media look, posters, and activation materials.
Although torture is a current American issue, it is also a global issue and Odysseus Arms chose it to encourage Americans to consider the role they play as citizens of the world. Amnesty’s aim is to urge people around the country to demand that US officials support laws and policies true to the country’s best ideals, domestically and as a world leader.
“The campaign calls on Congress, the Obama Administration, and state legislators to enact policies that help refugees resettle safely in the U.S. and other countries and urges policymakers to resist calls to increase the use of torture, racial profiling, and suspicionless surveillance,” Amnesty International stated in its press release.
This was a special passion project for Odysseus Arms, who has partnered with Amnesty International on several projects.
“I liked the idea that we might have some kind of impact by reminding people of this country’s greatest asset – its values – and that might lead to a better, even more tolerant era of policy,” stated Odysseus Arms co-founder and chief creative officer, Franklin Tipton.
Through The America I Believe In, visitors to Amnesty International USA’s microsite can read about, and sign petitions for, key issues from anti-Muslim bigotry and the Syrian refugee crisis to Guantanamo Bay, drone strikes, torture and more.
The campaign also has an interactive component, allowing participants to share user-generated content. They can submit videos talking about the America they believe in and what that means to them.