Everyone loves funny pets. The internet is full of them. And booking app, HotelTonight, is not the first advertiser to use humorous pets in an ad.
But gosh, its agency, Odysseus Arms has done a great job of it.
Plus it’s using the power of a print ad in digital and mobile. Or, in today’s terms, memes. Remember when an arresting image and a brilliantly crafted line worked together to impress you about the importance of a product?
The campaign, a mix of paid and organic placements, is running on Facebook, Instagram, Twitter and dating apps. The ads are currently stills, but there are GIFS to come.