Kits produces high quality, stylish glasses in as little as 10 minutes, delivered in days not weeks at the lowest possible prices in the industry. Using the industry ad formula, all of that could have resulted in a very boring campaign. Toronto and NYC agency, OstrichCo didn’t use the formula.
It created a series of wacky stories about a mindfulness retreat, supported by a series of zany social shorts (as well as print, digital and audio content, all running in North America).
The campaign, called Open Your Eyes, aims to enlighten people so they expect more when it comes to buying contact lenses and glasses online, using the mindfulness guru to present the necessary info and some ridiculous scenarios to make it entertaining.
“With Kits, we make buying glasses and contact lenses online fun, easy, affordable, and fast,” stated Joseph Thompson, Kits co-founder and chief operations officer. “We’re excited to announce our new campaign and to invite customers everywhere to experience Kits and order from the comfort of their home…even in their jam jams.”
OstrichCo was awarded creative and media AOR duties in September 2020 without a review.
Client: Kits Eyewear
Chief Executive Officer: Roger Hardy
Chief Operations Officer: Joseph Thompson
Chief Marketing Officer: Rob Long
Agency & Media Company: OstrichCo
Team: Patrick Scissons, Zoltan Toth, Devin McGregor, Kara Lynn Wark, Terri Vegso, Chuck Marino & Julie Marsh
Production Company: Untitled Films
Director: Mark Gilbert
Director of Photography: Trent Opaloch
Executive Producer: Tom Evelyn
Producer: Matthew MacLennan
Casting: Sean Milliken
Editorial: Saints Editorial
Editor: Brian Williams
Assistant Editor: Corinne Grans-Wood
Executive Producer: Michelle Rich
Producer: Mackenzie Goodwin
Audio: The Eggplant
Audio Director: Adam Damelin
Executive Producer: Nicola Treadgold
Audio Engineer: Dan Horton
Sound Designers: Peter Pacey & Benjamin Spiller
Post-Production: Ostrich Studios | EPS
Team: Mark Driver, Paul Moyer, Joseph Murnaghan, Helen Thach, Andrew Minett & Tim Camilleri