The same handful of Christmas stories is told over and over. The same joy of Christmas feeling is evoked year after year. A new Christmas story is rare. A new Christmas story stands out. That is what Paradais DDB has achieved for De Prati, Ecaduador’s largest department store. Perhaps it’s not the most perfect production but its message is wonderful. It demonstrates the power of a gift and the true value of giving one, through the story of a dog who runs away from home.
In a year where money is tighter than usual in many homes and searching for gifts might feel like just an added stress, this story presents the value of a gift not as its monetary value, but its ability to show love, joy and make others feel part of the family.
Credits:
Agency: Paradais DDB
Creative Chairman: Agustín Febres-Cordero
Creative Director: Andrés Monge
Copywriters: Carlos Luis Joniaux, Solange Romo & Andrés Monge
Art Directors: Danitza Ycaza, Jonathan Aguiar, Adriana Peñafiel & Ivanna Rodríguez
Account Executives: Moisés Acosta & María Fernanda Gómez
Head of Planning: Ricardo Medina
Strategic Planner: Solange Romo
Content Manager: Lissette Quezada
Digital Planner: Javier Loor
Production Company: Filmeikers
Director: Luján Islas
Soundtrack: Cadáver Exquisito by Avión de Papel
Client: De Prati
Client Team: Tamara Espinosa & María José Muñoz
