“Husein Alicajic has a striking visual approach that elevates his work into the realm of magical realism,” according to Photoplay, which represents him.
That could not be more apparent in his latest work, with Retail Oasis for Carpet Court.
It’s not a wildly creative idea. It’s a retail rebrand. Without Alicajic’s eye, it might not fascinate. It does.
Here are the two ads in the campaign:
Production Company: Photoplay Films
Director: Husein Alicajic
Producer: Emmat Thompson
Agency: Retail Oasis
Creative: Therese Leuver
Senior Strategist: Nerida Jenkins
DOP: Simon Ozolins
Production Designer: Kerrie Van Lambert
Post Production: Alt.VFX
Here is some more of Husein Alicajic’s magical realism: