Being there. When it comes to travel advertising, a taste of being there is powerfully magnetic. Photoplay’s Scott Otto Anderson, has achieved that feeling in Bashful’s new campaign for P&O Cruises, Something for Everyone.
Its music is upbeat, its scenes fade into each other to hold its audience’s attention throughout, and its ECUs give them a next-to-the-real-thing experience of P&O cruise life.
The ad also has an extra lure, an unexpected appearance by Australia’s lovable comedian and TV personality, Dave Hughes, at its end.
The TVC and branded content campaign of 11 x 15 second films will run across TV, cinema and digital channels
Creative director: Tim Chenery
Art director: Daniel Ieraci
Copywriter: Dan Barrett
Account director: Felicity Andrews
Agency producer: Joelle DeLaurens
Production Company: Photoplay Films
Director: Scott Otto Anderson
Producer: Oliver Lawrance
DoP: Simon Ozolins
Post production – Alt.vfx
Editor: Mark Bennett
Client: P&O Cruises
Manager, retail marketing: Narelle Riley
Digital marketing lead: Madeline Wong
Brand and content coordinator: Emily Taylor