Photoplay director, Husein Alicajic’s passion for strong visuals and finesse with visual effects has rewarded him at the Australian Directors Guild’s 2017 awards.
He is one of five directors nominated in the Best Direction In Commercial Content category for Samsung: Make Your Mark, with the winner announced in May.
This is Alicajic’s second nomination. Last year, he received a Highly Commended in the TV Commercial category for Officeworks: Let Their Amazing Out.
“It’s always a nice surprise to get the recognition from you peers for a job well done, and it’s also great to be in such good company,” Alicajic said.
“Hopefully Make Your Mark is a story well told that touches on something bigger than technology alone, sparking our imaginations and opening doors to connect on an emotional level with a story that is about discovering the wonder in everyday moments.”
Alicajic has just finished directing Continental Synchronicity, the global spot for 303MullenLowe Sydney and Continental, which launches the company’s new initiative to make all of its farms sustainable by 2020. Alicajic filmed the ad in rural Queensland on two real working farms, capturing the connection between the farming practices of Continental and the farmers working hand in hand with nature.
Alicajic has also collaborated with Arthur C. Clarke award-winning writer, Jeff Noon, on his own IF award-winning feature film script, Divine Shadows, which is now in development, and is the director on upcoming feature film, Snowbound, and screenwriter on the biopic of legendary country and western singer, Waylon Jennings.
View Husein Alicajic’s latest reel here.
And the story of his 2016 ADG applause here: