Worried that a robot is going to take your job? If you’re an accountant or an auditor, you should be. If you’re a designer, breathe out – you’re safe. By 2024, 94% of accountants and auditors will no longer have a job. However, those working in the arts and design are at less risk from automation, according to The Future of Employment: How susceptible are jobs to computerisation by Carl Benedikt Frey and Michael Osbourne, University of Oxford and Will Robots Take My Job.
Dmitry Krutov, chief executive officer of online university, Skillbox, commented, “The world is changing fast and we need to tell this to as many people as we can. We want to prevent mass unemployment that will arise as a result of advancing technology. Everyone deserves a job that will realise their full potential and help them achieve success. That’s why it is important now to start thinking about the job you will have in the next 5 to 10 years.”
Michael Janda, author, Burn Your Portfolio, added, “Businesses are undergoing dramatic digital transformation as they adapt their products and services to a new digital era. There has never been a greater need for UX designers and this need will only grow as we move into the future.”
This gave Skillbox’s agency, Possible Group, a searingly good campaign idea to get people thinking about expanding their career options. Skillbox runs 50 courses in web design, programming, marketing and management. The university has developed a bot that targets people in danger of losing their jobs to robots.
Inspired by Isaac Asimov’s, First Law of Robotics, which states: a robot may not injure a human being or, through inaction, allow a human being to come to harm, the campaign has been designed to reach financial professionals and people in other roles that involve a lot of paperwork and rely on printers.
Printers? The Beware of Bots campaign uses printers as the campaign medium.
it also uses Shodan API (aka, “the easiest way to access the Shodan search engine on your own terms”) to enable its bot to scan and print a message using port 9100, to which printers all over the world are connected. The message urges users to retrain with a Skillbox UX design course, created by Michael Janda, author of Burn Your Portfolio.
There is also an online film:
…and a website supporting the campaign.
Check whether your job might be replaced by robots at Will Robots Take My Job.
Agency: Possible Group
Chief Creative Officer: Vlad Sitnikov
Creative Director: Artyom Filimonov
Art Director: Teo Nozdrin
Producers: Kseniya Boyarkina & Rezeda Lutfullina
Music: Konstantin Novikov
Bot Development: Lucky Site
Director: Oleg Pesochinsky
Camera and Editing: Timur Khamidulin