The emotive power of black & white is fascinating directors and photographers right now and Prettybird’s Bradley & Pablo have made abundantly good use of its assets in their new music video for Find U Again, the new Mark Ronson track featuring Camilla Cabello and mixing influences from both film noir and classic western movies. The track is from Mark Ronson’s new album, Late Night Feelings, on the Sony Music label.
The four-minute film, set in a Wild Western frontier town of the future, follows the story of a bad guy turned good, a suave bounty hunter (Mark Ronson) who saves a glamorous city girl on the run (Camila Cabello). Ronson takes on the character of a bounty hunter trying to find Camilla Cabello in Club Heartbreak, a fictional club where Cabello is filmed dancing in scenes reminiscent of Bob Fosse’s Cabaret.
It was shot over two days in California, and moves between monochrome and colour, blending cinematic imagery of the Californian desert and a nightclub interior with a futuristic Wild West vibe. The nightclub interior was filmed at a top-secret location in the heart of Hollywood.
Bradley & Pablo commented, “The race is on as four bounty hunters speed through scorched American desert roads to find her as she performs at a mysterious club filled with heartbroken souls. The video reimagines familiar cinematic narratives and genres with contemporary characters, progressive styling and performance from one of the world’s biggest pop stars.”
Bradley & Pablo are represented by Prettybird UK and US and their work spans film and creative direction. They are a creative duo based between London and Los Angeles, who like to blend youth and popular culture with concept-driven storytelling and have worked with top music artists such as Dua Lipa, Kanye West and Frank Ocean. Hey QT, their 2015 video for Charli XCX and PC Music Collective, was voted Best Music Video of 2015 by FACT and Crack Magazine. Their music video for Motor Sport by Migos, Nicki Minaj and Cardi B broke the Internet.