Racism is flourishing in social media in France. The internet doesn’t filter racist remarks. Licra, France’s International League against Racism and Anti-Semitism, has been fighting racism since 1927. It wanted people to understand the effects of publishing racist comments. This is where Publicis Conseil Paris came in. The agency used AI to identify casual racist or anti-Semitic tweets and match them with overtly racist propaganda from the past that promoted a similar sentiment.
The agency worked with the Museum of Jewish Art and History, National Library of France and the National Archives to collect the posters. As well as appearing online, the posters and tweets were then combined in an outdoor campaign highlighting the similarities between today’s tweets and some of the darker times of the past.
The campaign directs people to sign a petition to condemn online racism.
Agency: Publicis Conseil-Paris
Global Chief Creative Officer: Bruno Bertelli
Executive Creative Director: Marco Venturelli
Creative Director: Elie Trotignon
Creatives: Clément Palouzier, Antoine Querolle & Jean-Baptiste Burdin
Executive Officer: Mario Stasi
Administrative Officer: Stéphane Nivet
Executive Director: Gaelle Morvan
Account Management: Laurent Enet, Coralie Montersino & Marie Blineau
Digital Project Executive: Vincent Capitaine
Art Buyers: Marine Gleyzes & Marion Venot
Technical Director: Michael Miller
Back End Developer: Sun Yi Limet
Natural Language Processing Developer: Matthieu Poullin
CEO Linkfluence : Guillaume Decugis
Co-Founder Linkfluence: Guilhem Fouetillou
Partnerships Manager: Guillaume Coquet
President & CEO Production France: Pierre Marcus
Head of TV Production: Patrick Pauwels
Producers: Romain Guilbert & Augustin Gregoire