As part of its undertaking to boost its business, Publicis Sapient is increasing investment in its product engineering resources and has appointed Ben Moir as director of product engineering.
The new focus follows Publicis Sapient’s unification of SapientNitro, Razorfish and 2Datafish into Publicis Sapient in Australia, following a global rebrand. In the last month, Publicis Sapient was also named a Leader in The Forrester Wave: Global Digital Business Transformation Accelerators, Q1 2019 – among the best in the world.
Moir is a fully qualified electrical engineer and a technologist at heart, specialising in solving the complex engineering challenges. He arrives at Publicis Sapient with close to 20 years industry experience on a wide range of technology led projects in Australia. Ben has also gained a global perspective, consulting in the US, China, Singapore, Chile and across Europe. During his career, Moir has won a number of accolades including the Victorian Premier’s Design Award, and has been recognised with awards at Cannes Lions, London International, Spikes Asia, New York Festivals and D&AD.
Most recently, Ben was the founder, director and lead engineer at Snepo Research where for 13 years he built a business working with emerging technology and directly consulting to enterprise clients. He takes a hands-on approach to architecture, design and product development. At Snepo, Ben project managed software development and led innovation for clients such as Lend Lease, CBA, Westfield, Museum Victoria, Stockland, Electrolux, Virgin Mobile, Subaru, Audi, ABC and SBS, as well as numerous projects via digital agencies around Australia.
To give back to the industry, Moir started the first MIT Fab Lab on the East Coast of Australia, guest lectures on product design at UTS and has given talks for TEDx, Convergence, Creative3, Mumbrella and many more. Australian Design Centre (ADC) has also awarded Ben with an Australian Design Honour and as a side hustle, Ben co-founded Wearable X (named in Fast Company’s Most Innovative Companies 2017), an innovative tech firm focusing on products where fashion and technology meet.
“I am thrilled to be joining the exceptional Publicis Sapient team and am looking forward to working with our client partners to push fearlessly into the space between now and next. I believe that the future will look very different from what we predict, and that it’s important to imagine our lives well, using technology for good in the infinite possibilities,” Moir commented.
“Our business is in an exciting phase of transition and strong growth and as part of this we are expanding in our areas of strength, particularly around financial services, and we are pushing harder into other sectors like education, energy and automotive,” stated Sarah Adam-Gedge, Managing Director, Publicis Sapient Australia.
“With this in mind, we are constantly evolving and are committed to attracting the best people in the industry with diverse backgrounds and experience. I am delighted to welcome Ben to the team, and I am certain he will have a big impact on our people and our clients, contributing significantly to Publicis Sapient’s commitment to being an agile and disruptive world-class digital business transformation leader.”