It’s a mad, mad world and the people “in charge” are far from perfect. Trump’s misogyny and harassment of women seems to have an immunity shield around it. (Happily his other abhorrent behaviour is being called out at last.)
In the UK, one brave party is taking a stand against alleged harassment and abuse of women by Westminster MPs. And agency, Quiet Storm, has created the bold campaign to achieve that.
In the upcoming general election, The Women’s Equality Party (WEP) will be campaigning to make ending violence against women and girls a political priority. The party will place five survivors against five MPs facing unresolved allegations to draw attention to the mainstream parties’ failure to tackle abuse within their own ranks.
Cath Smith, WEP’s head of campaigns, commented, “Ending violence against women and girls should be a priority for every single political party, but instead they have repeatedly failed to take action and have turned a blind eye to abuse and harassment perpetrated by their own MPs. We are committed to driving this issue up the political agenda and are thrilled to have Quiet Storm on board for this important campaign.”
WEP’s poster, print and social media ads, created by Quiet Storm, reference the Pestminster scandal which exposed widespread abuse and harassment in Westminster. The ads speak plainly: “Are you an abuser but don’t like how you’re treated at work? You’ll love being an MP” and “Love groping but hate the negativity that surrounds it? Become an MP!”. Some make references to specific incidents of abuse perpetrated by MPs that were exposed in the scandal, such as: “Want to press your crotch against a junior colleague and get away with it? Become an MP!”
The campaign makes the point that if abuse is allowed to go unchecked in Westminster, where laws are made, then is there is little hope of tackling the issue of violence against women nationally, with the line: “When abusive MPs keep their seats – how’s anything going to change?”. The end-line is “WE are tackling abuse. WE are starting with Westminster”.
The campaign is running on outdoor sites and across social media from Friday, October 11 until the General Election.
The Pestminster scandal laid bare the widespread violence and harassment in Westminster two years ago and, to date, not one MP has lost their job over it.
Rania Robinson, chief executive officer and partner at Quiet Storm, stated, “With deaths caused by domestic violence in the UK reaching a five-year high, we applaud the work Women’s Equality Party are doing to drive change. We have been deliberately provocative in our approach to hit home the severity of the issue.”