Remember vinyl records? If you’re really!! into music, you’ll already know that they’re having a comeback.
Sydney Water has pioneered a way to create records from marine plastics. That’s great news for our oceans. But even better, self-titled “do-good creative agency,” Republic of Everyone, is helping Sydney Water to turn the records into a campaign to encourage more people to join the movement of local clean-up groups rolling up their sleeves every weekend to clean plastics, litter and other pollutants from Sydney’s beaches and waterways.
The plastics, that are collected by volunteers, are cut into pieces and pressed into working vinyls with special equipment installed on the beach. They’re given back to volunteers to thank them for helping with the day – all under ROE’s campaign banner, Beat the Bottle. The day is powered by music – with DJs and junk drummers bringing the tunes and making the day more fun.
And what’s on the record? A dedicated track called Come Clean, by Chaos Emerald and Jayteehazard, created from the sounds of marine plastics. The record pressing technology was devised by Vert Design
And after a successful pilot on two beaches this summer, the campaign will roll out across 16 events in summer 2018/19.
Agency: Republic of Everyone
Founder & Partner: Ben Peacock
Creative Director: Max Guena
Head of Design: Claire Sutton
Designer: Eva Kiss
Senior Account Director: Lucy Jackson
Senior Account Manager: Josephine North
Junior Account Executive: Emily Saunders