Standard Chartered Bank has moved into phase two of its global brand campaign, Here for good. Revolver Will/O’Rourke director Bruce Hunt and TBWA\Singapore have created the two new films that demonstrate the Bank’s belief that a financial institution can be a force for good by promoting economic activity that makes a positive impact in the world.
One is a dramatic documentary about elephant trafficking and the role the bank has taken on to fight the system that fuels the practice of illegal wildlife trade. Hunt’s job was to create the tension that impresses on its audience the violence of the trade and highlights the significance of the bank’s efforts.
In the other film, Hunt’s role is to create an engaging twist in a story about the bank’s role in helping people develop good financial management.
The films were produced by Revolver/Will O’Rourke, shot by Lachlan Milne [Stranger Things Season 3] and edited by Alexandre de Franceschi at The Editors with visual effects by Alt.VFX in Sydney.
Executive Creative Director: Hagan De Villiers
Creative Director: Perry Essig
Copywriter: Eve Aw
Art Director: Raul Arantes
Agency Producer: Cat Reynolds
Executive Producer: Haydn Evans
Global Account Director: Melissa Hill
Account Director: Andy Norris
Production Company: Revolver/Will O’Rourke
Director: Bruce Hunt
Executive Producers: Michael Ritchie & Pip Smart
DOP: Lachlan Milne
Editing: Alexandre de Franceschi @ the Editors
VFX & Post Production: Alt.vfx.
Shoot Supervisor: Colin Renshaw
VFX Supervisor: Andrew Hellen & David Edwards
Executive Producer: Aborah Buick
VFX Producer: Adrianna Spanos
View Hunt’s reel here.