Romance & EuroMillions: “In a few minutes I’m going to tell them…”

A year ago, a young man called Seb asked his friends to imagine what they’d do if they won the EuroMillions. Then he told them he had and was going to share his win with them. It was a lovely commercial by Romance, but it was just the appetiser. The second spot, released this week, is a glorious commercial. Juliette has won the EuroMillions and is about to tell her family she is sharing it with them. They don’t know that their dreams are about to come true but Juliette’s inner voice lets the audience in on that joy.

Credits

Client: BU Lottery (EuroMillions)
Deputy Managing Director & CEO: Cécile Lagé
Deputy Managing Director: Cédric Breton
Communication & POS Animation Manager: Julie Mulliez
Brand & Communication Manager: Fiona Renaud
Advertising & Media Officer: Sonny Garcia

Agency: Romance
CEO: Christophe Lichtenstein
Executive Creative Director: Alexandre Hervé
Creative Director & Copywriter: Philippe Pinel
Art Directors: Julien Rézette & Valentine Venzo
Associate Director: Stéphanie Leray
Account Director: Alicia Mancone
Project Manager: Mathilde Cuveillier
Strategy Planner: Benoît Clavé
TV Producer: Émilie Talpaert
TV Production Assistant: Mahé Parisse