Have you ever thought about asking your creative partner to do something a bit out there? Rothco thinks you should and at Cannes on June 20, Ray Swan (CD), Emma Sharkey (head of media connections) and Emer Fitzgerald (CD), talk about their very open relationship and why creative team monogamy is dead and polyamory is the future. [4pm on the Audi A stage, Palais I.]
Swan, Sharkey and Fitzgerald explain, “Our industry is in massive flux. How we’ve gone about creating is being challenged. In this talk, we hope to show that there are some things that the traditional creative team should protect, but ultimately, how we must open ourselves up to other ways of working if we hope to stay at the centre of what this business is about. Plus, it’s all quite a lot of fun finding out what others can make you achieve…”
The tone will be humorous, there’s a serious message at its heart. It’s about what the creative partnership needs to become to survive and thrive especially in the post-consultancy era of advertising.
If you’ve been toying with the idea of asking your partner to do something a little experimental, or even just wondering what you can do to spice up an industry that’s fixated on its problems, this is a talk worth hearing.
If you have an open mind.
The talk is called Applying Madness to the Method: Polyamory, Übercreativity and Reinventing Work and Rothco’s Ray Swan, Emma Sharkey and Emer Fitzgerald will share the stage with Serviceplan’s chief creative officer, Jason Romeyko, and the founder of Mesa, Barbara Soalheiro. While Rothco’s creative leaders investigate a new model for the creative team, Serviceplan’s chief creative officer, Jason Romeyko, will discuss his vision of Übercreativity – the collaborative, sparring, inspiring attitude that is the key to finding diamonds in your work and Mesa’s founder, Barbara Soalheiro, will talk about her belief in doing and how she’s reinventing work in order to make people love it again.