In the thousands of stories told and retold about Santa, he is always a good person. His self-appointed job is to bring gifts to people, we believe. The job we assign to him is promoting the idea of kindness and spreading joy throughout the world. This year, creative agency, Santo Buenos Aires, and Coca-Cola using the Santa construct to bring people together. To make people accepting of the differences of others.
They are doing that in a remarkable way, with a film, Accepting Santa, which shows that anyone can be seen in a good or bad light, even Santa. Look at Santa from another angle and you see a mysterious man from a strange land who tries to sneak across borders undetected, using the dark of night as a cover. He smuggles dubious packages and breaks into houses after gathering information about us.
Differences are unimportant, the ad concludes, if we simply choose to see the good in people.
Accepting Santa was directed by Argentinian director, Pucho Mentasti through production company, Blue Film.
Chief Executive officer: Maxi Anselmo
Director of Creative Strategy: Sebastian Wilhelm
Chief Creative Officer: Maxi Itzkoff
Executive Creative Directors: Ariel Chiesa & Darío Porterie
Account Management: Florencia Spinetta & Sabrina Santos
Producers: Leandro Sussman & Juan Ignacio Contino
Production Company: Blue Film
Director: Pucho Mentasti
Executive Producer: Gonzalo Fontana
Line Producer: Rosario Rodriguez Cappa
DoP: Nicolas Puenzo
Editing: Vanesa Ferrario
Post Production: MPC & Bitt
Executive Producer: Camila De Biaggi
SFX & Post Supervisor: Alvin Cruz, Marcos Ferrari & Gaston Musarra
Executive Producers: Chris Connolly, Mariana Motta & Martin Musarra
Sound Design: Bamba
Executive Producers: Manana Fraga & Tomás Becu
Director of Short Videos: Dante Anselmo.
Client Team: Rafael Prandini, Alejandro Ferrer, Carlos Peñaherrera, Daniela Cordova, Alejandro Melcón Ordóñez, Cristina Ordóñez, Luis Pedro Estrada, Ana Isabel Carrión & Erica Tomás.