It has been a stellar awards year for Serviceplan Group. That has just been capped at the GWA Effie Awards Germany ceremony in Frankfurt am Main, when it became the most awarded agency, with two silver and four bronze Effies.
“To support our customers with their goals and projects as effectively as possible is most important to us. Strategic focus and creative precision are decisive for effectiveness. We are very pleased that we have succeeded in this and it is so impressively recognised with the most Effies of all agencies in a variety of disciplines,” commented Vincent Schmidlin, managing partner, Serviceplan Agency Holding.
Alessandro Panella, managing director of Serviceplan Consulting Group, Alessandro Panella added, “More than 80% of the cases submitted by the Serviceplan Group made it onto the winner’s podium and received prizes in five different categories. This makes us particularly proud and shows the great variety of the cases submitted.”
The Serviceplan Group was awarded Silver in Doing Good for the campaign, Adoptify. Together with the Animal Protection Organisation Munich (Tierschutzverein München e.V.), Serviceplan Campaign X developed the idea to bring dog and new owner together according to their musical taste. The campaign was implemented with Neverest, Mediaplus, Plan.Net Technology and Serviceplan Consulting Group, and resulted in an increase in adoption requests of 340%.
Serviceplan Health & Life and Serviceplan Consulting Group won Silver in New New for its launch campaign for GraviTrax, an interactive marble track system from Ravensburger, which became a social media hit through the use of user-generated content and contributed to making GravTrax a bestseller.
Serviceplan Campaign, Plan.Net Campaign, Neverest and Serviceplan Consulting Group won bronze in Highlight for the Penny Christmas campaign, Christmas doesn’t need much. Only love.
Serviceplan Berlin and Serviceplan Consulting Group won Bronze in PR for Mind the Gap for the women’s ticket, for the Municipal Transportation Services Berlin BVG – Berliner Verkehrsbetriebe.
Serviceplan Campaign, Mediaplus and Serviceplan Consulting Group won Bronze in Brand Image for Capri Sun – The Revival of an Icon.
Mediaplus and Plan.Net won Bronze in brand Image for Nuremberg, the city of the uninsured for Nürnberger Versicherung. The agencies were responsible for media and campaign planning.
Lastly, Serviceplan Campaign X was involved in another Bronze Effie for client, MINI, with the #eckenentdecken campaign in Activation.