Serviceplan Group and Pereira O’Dell have formed a partnership that will strengthen Serviceplan Group’s US presence and expand Pereira O’Dell’s global reach.
Serviceplan Group’s worldwide network already spans thirty-five countries and Pereira O’Dell’s US lives in New York and San Francisco. The new alliance strengthens the international reach of both agencies. The partnership will supercharge creative capabilities for Serviceplan and facilitate the global integration of key clients across the network, while giving Pereira O’Dell an international offering for clients in the US.
“For Serviceplan Group, this stake is a strategic step towards increasing our existing global footprint,” stated Florian Haller, chief executive officer, Serviceplan Group. “Following our long-term international strategy, we believe in our goal to offer our integrated agency concept with creative & content, media & data and experience & technology in all relevant international markets. Our partnership with Pereira O’Dell is the next logical step forward.”
“We are thrilled about our new partnership with the Serviceplan Group,” commented Andrew O’Dell, chief executive officer, Pereira O’Dell. “From our very first meeting, we knew our shared vision of creative excellence, independent spirit and creating a unique global offering, was not only exactly what we wanted for Pereira O’Dell as an agency, but for our clients too. We are looking forward to navigating this next chapter, together.”
Each agency will remain independent and continue to go-to-market under their respective brands but will now be able to collaborate seamlessly on campaigns as needed. This is the initial step in Serviceplan’s projected growth trajectory and US investment strategy.
Despite the turmoil of Covid, Serviceplan Group met the challenges faced by the Coronavirus lockdown to maintain market stability, reporting global agency fees of 448 million EURO for the financial year ending June 30 2020. The initial discussions surrounding this new partnership were developed during an October 2019 meeting when both parties identified many similarities in their free-spirited culture and approach and a desire for continued growth in their respective markets. The partnership solidifies Serviceplan’s purchase of shares from Omnicom/Grupo ABC. Ciesco, the London based Specialist M&A firm acted as the exclusive advisor for Serviceplan, led by its chief executive officer, Chris Sahota.
Top to bottom, left to right: Andrew O’Dell, CEO Pereira O’Dell; Markus Noder, Member of the Executive Board of Serviceplan Group; Natalie Nymark, Managing Director, Pereira O’Dell San Francisco; Florian Haller, CEO Serviceplan Group; Mona Gonzalez, Managing Director, Pereira O’Dell New York; PJ Pereira; Co-Founder & Creative Chairman, Pereira O’Dell; Rob Lambrechts, Chief Creative Officer, Pereira O’Dell; Nancy Daum, COO/ CFO, Pereira O’Dell; Stefan Schuette, CEO Serviceplan US House of Communication; Alexander Schill, Global CCO, Serviceplan Group.