Of the hundreds of advertising awards in the world, few focus on craft. The Shark Awards Kinsale is one of the few. In line with jury president, Mark Denton’s Creative craft manifesto, the Shark Awards has enlisted a combination of award-winning creative minds and craftspeople to its speaker line-up.
Director, Vaughan Arnell, famous for his collaboration with Sam Smith, George Michael, Spice Girls, and Robbie Williams, as well as John Hegarty and Nigel Bogle’s famous Levi’s Creek ad will take the audience through the world of music videos and the differences in directing promos vs commercials. At the time of writing, his music video for Sam Smith’s Dancing with a Stranger is the most viewed YouTube Music Video in 2019 so far by a British artist.
Vicki Maguire, chief creative officer of Grey London, will be looking at how our disjointed world will open the path for greatness ensuring creativity will save the day.
Legendary creative director, now creative consultant, Dave Dye, will discuss Advertising Unplugged.
Artist, James Burke, founder of award-winning artist studio, Acrylicize, will explore Three Difficult Truths to Creativity and how he has overcome barriers to creativity in his epic installations.
Portrait sculptor, Wilfrid Wood, discusses his career on creating well-known heads and figures and the craft of bringing his subjects to life.
London editing studio, Cut+Run is hosting a panel with the creators of some of the most artistic music videos in recent memory. They will discuss the trends, challenges and remarkable work characterising the industry today.
Cinelab London will host a panel of filmmakers to discuss the huge renaissance of creatives shooting on film, covering recent film projects across music, fashion, feature film, episodic and commercials.
The festival is held in Kinsale, Ireland, as usual but its format has changed. This year there will be four individual days for Short Films (Wednesday September 18), Design (Thursday September 19), Music Videos (Friday September 20) and Advertising (Saturday September 20).
Winners will be presented their Shark Trophies on each of the four days with a mix of talks + winners’ presentations.