Simon Lister became global photographer for UNICEF earlier this year. That in itself is pretty remarkable. He’s a sound guy, the creative director of Nylon Studios. Photography is his passion on the side.
Lister has just completed UNICEF’s brand campaign. He directed and filmed the video and created its music. Marcel creative chairman, David Nobay, was a major player in the campaign that began two years ago.
UNICEF Goodwill Ambassador, Liam Neeson, adds his distinctive voice to the campaign’s heartfelt message.
The new identity was developed in Sydney by Marcel and will be used by UNICEF offices in 190 countries and territories. It will be rolled out across the UN agency over the next 1-2 years.
David Nobay commented, “This has been a major effort by our teams in Sydney and New York and is a personal highlight of my career. We had the privilege to collaborate with many talented people who have dedicated their whole lives to helping others.”
David Ohana, chief of brand building at UNICEF in New York posted the campaign on his Facebook page shortly after film made its debut at an event at the United Nations in New York City on December 12:
“UNICEF’s brand is widely known, in large part due to the extraordinary efforts of our staff and partners working around the clock, in some of the toughest places, helping those at greatest risk and in greatest need. Curiously though, our association with children is surprisingly low – less than 50 per cent of people in a recent global survey… which is one of the things we aim to address.
“This is the first time UNICEF has undergone a brand repositioning in over a decade. Ultimately we hope this exercise helps UNICEF attract new audiences, partners and donors – in support of our work for and with the most at-risk and excluded children.
“Through this re-branding, our goal is to convey, in a powerful and distinctive way, what UNICEF stands for, in everything we do, in every country we work, in a way that is relevant to our audiences.”
Watch the film on YouTube: