Micah Walker returned a couple of months ago from Wieden + Kennedy Portland to take up the role of executive creative director at 72andSunny. His is the next interview in Smith & Western’s podcast series, The Creative Relay. Passing the baton on to Walker was an easy decision for his two former creative team members, Nathan Lennon and Dave Gibson, who are now the creators and owners of Hawke’s Brewing Co. Like Lennon and Gibson, Walker has worked in Australia, Europe and the US, and has also launched his own product outside of advertising.
But despite this common ground, there was a more fundamental reason for the boys to choose Walker as their guest.
“Micah was our ECD at Mojo, so even though we’re mates and we’ve worked closely together, he still remains a bit of a mystery to us,” explained Lennon.
In his interview, Micah reflects on his motivations for pushing himself towards new challenges throughout his career.
“If you get to a point where the day to day victories aren’t enough, then make a change. It’s kind of why I left and also why I came back,” he said.
Walker has worked with some of the greats of advertising around the world, so his podcast provides a fascinating insight into the importance of culture within an agency and how he hopes to shape 72andSunny, Sydney.
“I wanted to come back to a place where I could make a significant difference. With 72, there’s a mission, but no blueprint. So how we get there is totally up to us,” he noted.
For Dan Higson, creator of the podcast and producer at Smith & Western, Micah’s chat with Nathan and Dave is one of his favourites of the series.
“We were so lucky to get Micah so soon after his return to Australia. He obviously knows a lot about the local industry, but still brings a fresh perspective to how he wants to do things.”
For host, Paul Dunne, Walker touches on some themes uncovered in previous episodes.
“I think Micah’s advice to young creatives in this episode is expressed brilliantly. He reminds us again of how important it is to make work that has your own fingerprints on it,” Dunne commented.
This, and earlier podcasts, are available now on iTunes or at thecreativerelay.com. The next episode featuring Micah interviewing his creative of choice is scheduled for release later this month.