More celebrity fun from Special Group and Uber Eats. This time, it’s a rock group called Barnesy, Farnsy and Anhsy – made up of Aria Hall of Fame inductees, Jimmy Barnes and John Farnham, plus comedian, Anh Do, who admits that he is not a musician but is the brand’s drummer anyway.
Farnham commented, “He’s an inept drummer but we got him in the band because Uber wanted him in the band so that’s why he is there.”
Barnes added, “I thought it was never going to work,” but the chance to link up with Do and Farnham was too good to pass up. “When I was a young fella and John first released Sadie, from the time he was a young popstar right up to today, he is one of the best singers I’ve ever heard.”
Cade Heyde, managing director of Special Group, stated, “We’re beyond thrilled that the likes of John Farnham, Jimmy Barnes and Anh Do have now joined the ranks of Uber Eats. We’re proud that being in this campaign is now a bit of a mark that you’re a true part of Aussie culture for celebrities in this country.”
The new campaign follows Uber Eats’ talk of the town addition to the Australian Open broadcast in February.
Jodie Auster, regional general manager for Uber Eats ANZ, noted, “The latest creative celebrates iconic and unexpected Australian combinations. Our choice of talent reflects the broad demographic of Uber Eats users and their diverse interests.”
Barnesy, Farnsy and Anhsy will be seen on TV, phone and computer screens October 13, supported by outdoor creative.
Credits:
Agency: Special Group
Executive Creative Directors: Tom Martin & Julian Schreiber
Creative Directors: Jack Nunn & Nils Eberhardt
Senior Digital Creative: Jesse McLallen
Social Creative: Lachlan Stewart
Chief Executive Officer: Lindsey Evans
Managing Director: Cade Heyde
Planning Director: Celia Garforth
Team Lead: Tori Lopez
Account Manager: Stephanie Wilkinson
Executive On-Screen Producers: Christina Wilmot & Paul Johnson
Casting Producer: Emily Stewart
Producer: Nick Lilley
Digital Producer: Sharon Gray
Production Company: Sweetshop
Director: Nick Kelly
Executive Producer: Llew Griffiths
Managing Director: Edward Pontifex
Editing & Post Production: ARC Edit
Editor: Drew Thompson
Editorial & Post Producer: Jessica Calvert
Colourist: Billy Wychgel
Flame Operator: Eugene Richards
Sound and mixing: Rumble
Social & BTS production: Brightwork
Producer & Director: Cameron D’Arcy
DOP: Michael Hegarty
OOH Production Company: Louis & Co
Photographer: Mat Baker
Producer: Louis Molines
Retouching: The Bakery Retouching
Art Department: Imogen Naylor
Client: Uber Eats
Head of Marketing, APAC: Georgie Jeffreys
Brand and Campaigns Lead, ANZ: Rebecca Kemp
Social Marketing Lead, ANZ: Tim Broxup
Marketing Manager NZ: Caylie Honeycombe
Marketing Associate ANZ: Josh Pickstone
