When you put Spike Jones and FKA Twigs together to create your ad, you’re hoping for something big. And Apple got it.
The four-minute dance video, for Apple’s HomePod, is a celebration of how dance and music can change the colour of life – with Siri as the catalyst.
The brain-twisting video champions the same desire for freedom as Jonze’s now very famous ad for Kenzo perfume. It also has the same appeal – with six and a half million views in a week, just on YouTube. It’s bright, edgy, upbeat, playful and surreal. Everything a feel-good video needs to be.
Welcome Home is set to a track called Til It’s Over by new US music artist,Anderson .Paak. Its choreography is by Ryan Heffington. The four-minute film is running online. A 60-second cutdown will air on primetime network television in the US.