Australia scored 101 finalists at Spikes Asia and New Zealand, 23. Of those, Australia converted 5 into Grands Prix and New Zealand, 5.
Two agencies (and two campaigns) scored 3 Grand Prix. They were:
- J.Walter Thompson Bangkok with 3 for Touchable Ink for Thai Samsung Electronics and Thai Association of the Blind
- Colenso BBDO New Zealand for Brewtroleum for DB Breweries.
Agency of the Year went to Colenso BBDO. Clemenger BBDO Melbourne was #2 and Dentsu Tokyo, #3.
Independent Agency of the Year went to Party Tokyo. Fred & Farid Shanghai was #2 and Enjin Tokyo, #3.
Media Agency of the Year was Starcom Melbourne. Mediacom New Zealand was #2 PHD Auckland, #3.
The Spikes Palm Award, honouring the most awarded production company in the eligible sections, went to Finch Australia. Guilty Content Australia and was #2 and Revolver/Will O’Rourke Australia, #3.
Creative Effectiveness
3 Spikes were awarded from 25 entries.
The Grand Prix went to the Share the Load for Ariel Matic by BBDO India, Mumbai
Design
38 Spikes were awarded from 375 entries – 4 Gold, 10 Silver, 23 Bronze
The Grand Prix went to Touchable Ink for Thai Samsung Electronics and Thai Association of the Blind by J. Walter Thompson Bangkok, Thailand
Digital Craft
15 Spikes were awarded from 140 entries – 2 Gold, 3 Silver, 9 Bronze.
The Grand Prix went to Museum in The Cloud for All Nippon Airways by Enjin, Tokyo
Digital
49 Spikes were awarded from 488 entries – 7 Gold, 12 Silver, 29 Bronze
The Grand Prix went to Intelligent Parking Chair for Nissan by TBWA\Hakuhodo, Tokyo
Direct
30 Spikes were awarded from 395 entries – 3 Gold, 5 Silver, 21 Bronze
The Grand Prix went to McWhopper for Burger King by Y&R NZ
Entertainment
21 Spikes were awarded from 168 entries – 4 Gold, 6 Silver, 10 Bronze
The Grand Prix went to Lifeline for Qualcomm by Ogilvy & Mather, New York, USA
Film Craft
25 Spikes were awarded from 296 entries – 3 Gold, 6 Silver, 15 Bronze
The Grand Prix went to High School Girl? by Watts of Tokyo for Shiseido Tokyo
Film
29 Spikes were awarded from 446 entries – 6 Gold, 8 Silver, 14 Bronze
The Grand Prix was given to Deng Adut for Western Sydney University by VCD + WE.Collective, Sydney, Australia
Healthcare
26 Spikes were awarded from 254 entries – 4 Gold, 8 Silver, 13 Bronze
The Grand Prix went to Touchable Ink for Thai Samsung Electronics and Thai Association of the Blind by J. Walter Thompson Bangkok, Thailand
Innovation
2 Spikes were awarded from 56 entries
The Grand Prix went to Touchable Ink for Thai Samsung Electronics and Thai Association of the Blind by J. Walter Thompson Bangkok, Thailand
Integrated
7 Spikes were awarded from 59 entries – 1 Gold, 2 Silver, 3 Bronze
The Grand Prix went to Brewtroleum for DB Breweries by Colenso BBDO
Media
42 Spikes were awarded from 430 entries – 5 Gold, 15 Silver, 21 Bronze
The Grand Prix went to Hungerithm for Mars Chocolate Australia by Clemenger BBDO Melbourne
Music
11 Spikes were awarded from 83 entries – 1 Grand Prix and 10 Music Spikes
The Grand Prix went to Deng Adut for University, WSU, by Finch Sydney, VCD + WE.Collective, Sydney, Australia
Mobile
16 Spikes were awarded from 183 entries – 1 Gold, 3 Silver, 11 Bronze
The Grand Prix was given to Hungerithm for Mars Chocolate Australia by Clemenger BBDO
Outdoor
40 Spikes were awarded from 453 entries – 7 Gold, 15 Silver and 17 Bronze
The Grand Prix was won by Brewtroleum for DB Breweries by Colenso BBDO
PR
37 Spikes were awarded from 286 entries – 9 Gold, 15 Silver, 12 Bronze
The Grand Prix was won by Chamki – The Girl from the Future for Unilever by MullenLowe Singapore
Print & Outdoor Craft
14 Spikes were awarded from 234 entries – 3 Gold, 6 Silver, 5 Bronze
No Grand Prix was awarded
Print & Publishing
12 Spikes were awarded from 186 entries – 2 Gold, 5 Silver, 4 Bronze
The Grand Prix went to McWhopper for Burger King by Y&R NZ
Promo & Activation
35 Spikes were awarded from 434 entries – 5 Gold, 6 Silver, 23 Bronze
The Grand Prix went to Brewtroleum for DB Breweries by Colenso BBDO
Radio
20 Spikes were awarded from 141 entries – 3 Gold, 7 Silver, 9 Bronze
The Grand Prix went to Candy Class for Radio City 91.1 FM by Grey Worldwide Mumbai
Grand Prix for Good
The Grand Prix for Good went to Leo Burnett Melbourne, Australia for Reword for Headspace.
Spikes Asia also secured a successful Guinness World Records attempt, with 396 contributions to a colour by numbers.