The Royal Australian Air Force (RAAF) depends on attracting those who dream of achieving more.
Experiential content agency Spinifex found a forward-thinking way to do that at Aerospace 2019, the Australian International Airshow at Avalon in Victoria. The agency created two activations for the RAAF and House of Kitch Communications, using ground-breaking large scale 360-degree dome projections and creative storytelling that allowed visitors to experience the future of the Air Force. Both on a scale not seen before in Australia. The brief was to create two exhibits that highlight the sophisticated technology that is shaping the RAAF of tomorrow.
The first installation, the Jasper Dome, transformed a compelling 16×9 animated film into a large-scale, multi-user experience within a 15m dome. Spinifex used the award-winning animation developed by Animal Logic Academy in collaboration with RAAF’s Plan Jericho to bring to life the compelling story of Jasper and her dream to fly. It was originally designed to inspire children to consider aviation and other STEM careers. Spinifex created the content to be experienced in real time, so Jasper could interact with her live audience.
The second exhibit, the 5th Gen Edge Experience, told its story dramatically through a 360 projection within an 8m dome, while demonstrating the power of RAAF’s transformation into a fifth-generation Air Force. Spinifex and wing commander, Chris McInnes, created a three-chapter script in which the same incident is seen from three different viewpoints, demonstrating how the incident would take place in current-state in comparison with how it would be addressed in a fifth-generation Air Force. Perspective and angles needed to be made to work for viewing from below. Understanding how to draw focus to the important story points while keeping the rest of the dome activated was critical to success and Spinifex used a combination of green screen filming, CG environments, 3D models and motion graphics overlay to create a dynamic, filmic view of each scene.
Group Captain Jerome Reid, Director of Plan Jericho, noted, “We needed to engage the audience on an emotional level and that’s where the idea of the immersive dome projections came from. I’ve had a long military career and I have never seen anything like this.”
Tracey Taylor, Spinifex APAC managing director, added, “Immersive domes with internal projections have never been done on this scale before in Australia. This made the domes a compelling attraction at the Avalon Airshow, providing Defence Force VIPs, internal audiences, government officials and the public with a very different viewpoint of the future of the RAAF.”
The activations made complex concepts accessible to visitors, according to Samara Kitchener, founder of strategic communications consultancy, House of Kitch Communications, “Part of Plan Jericho’s vision is about inspiring a whole new generation of talent to be part of creating Australia’s aerospace future and inspiring our existing talent to push the edges of the fifth-generation force. By stretching the boundaries of creativity and technology with these immersive domes, we are able to use storytelling on steroids to convey concepts that would otherwise be very difficult to communicate.”