Spotify listens to what you’re listening to. And if your choices are really weird, they may end up becoming famous.
It began late last year, when Wieden + Kennedy New York’s ran a series of global Spotify OOH ads that commented on some of the weirder listening behaviour the streaming service had noticed during the year.
This year’s campaign idea has developed into commenting on some of the weirder playlists Spotify has observed.
There are OOH billboards…
…and then there are videos.
The billboards will be up until the end of March in San Francisco, Los Angeles and New York.
In the three online videos pop stars, Alessia Cara, DNCE and D.R.A.M., comment on the incongruous inclusion of their songs in playlists – which are also given bizarre visual accompaniments.
Agency: Wieden + Kennedy New York
Executive creative director Karl Lieberman
Creative directors: Erwin Federizo & Brandon Henderson
Art Director: NJ Placentra
Copywriter: Alex Ledford
Head of strategic planning: Dan Hill
Head of integrated production Nick Setounski
Senior content producer: Jessica Griffeth
Social director: Jessica Breslin
Account management: Casey Jennings, Molly Friedman & Sydney Gayner
Production Company: O Positive
Director: Jim Jenkins
Executive producer & producer: Ken Licata
DoP: Claudio Miranda
Editing: Jeff Buchanan @ Final Cut
VFX Company: The Mill
Mix: Phil Loeb @ Heard City
Photographer: Michael Schmelling
Producer: Pat Dougherty
Retouching: 150 Proof
Chief marketing officer: Seth Farbman
Vice president creative + brand strategy: Jackie Jantos
Global brand director: Alex Tanguay
Global creative director: Alex Bodman
Global associate creative director: Rasmus Wangelin