Want your real-life experience to be just like a movie? Swedish agency, Stendahls, and Göteborg Film Festival, are giving people that once in a lifetime opportunity. The 1D-glasses. They give you a 100% 1-dimensional experience. Just like the movies do.
Because in Hollywood, 96% of film directors are men. In Europe 81% of films are directed by men. Only 20% of films shown in Swedish cinemas so far this year have female directors.
This leads to an imbalance that makes the film industry more one-eyed than it needs to be. Wouldn’t a film industry with more gender equality would lead to more interesting films with more perspectives and much higher definition.
“We want to see those films. We want to see the whole world. We do not just want to represent the film industry as it is, we want to inspire change,” stated Göteborg Film Festival. “That is why half of the films at the 2020 Göteborg Film Festival will be directed by women. We call this initiative 50/50 Vision.”
“The Göteborg Film Festival would like to start the gender parity year of 2020 by implementing what everyone is talking about: an equal program at a major international film festival.
During the 2020 Göteborg Film Festival we will show 200 films by men. We will also show 200 films by women. We believe that allows us to see the most from the world.”
Order the 1D-glasses here.
Read more about 50/50 Vision here.
Advertising Agency: Stendahls
Chief Creative Officer: Martin Cedergren
Head of Strategy: Andreas Gunberg
Copywriters: Mikael Andersson & Anton Eriksson
Art Director: Alexander Skoglund & Viktor Eriksson
Account Manager: Jens Flensburg
Production Company: Fanny & Alexander Productions
Director: Lisa Forslund
Executive Producer: Andreas Törnqvist
Producers: Alexander Gibbons Barth & Gustav Öhman Spjuth
DOP: David Grehn
Editor: Robin Johansson
Sound design: Martin Mighetto
Music: Joseph Tholl