Steve Cochran has joined Saatchi & Saatchi New Zealand after twenty-two years at Colenso BBDO, most recently in the role of executive creative director. He replaces Toby Talbot, who stepped down in February.
During his time at Colenso, the agency has been Agency of the Year at the Axis Awards for six of the last ten years and number one in the Contagious Pioneers world rankings twice in the last four years. He has been awarded over and over at the major international award shows as well as Award, Axis, The Effies, The Best Awards, and NZ Direct Marketing Awards locally.
Cochran has worked on some of New Zealand’s most famous brands such as Tip Top Ice Cream, DB Breweries, New World Supermarkets, Air New Zealand, Fonterra, Anchor, AMI Insurance, Bank of New Zealand, Sky City and Yellow Pages, as well as global brands, Mars, VW, Visa, Samsung and Burger King.
Paul Wilson, managing director of Saatchi & Saatchi, stated, “I am thrilled to be able to partner Steve once again. He is a world-class creative leader with an impressive and consistent track record of success. Not only that but he is an awesome human. I know he will have a significant impact on the agency and across our portfolio of clients.”
Cochran commented, “I remember as a hopeful junior copywriter showing my book at Saatchi & Saatchi and being told to come back to when I had more experience. Seems some 25 years on I’ve finally done it. And I couldn’t be more delighted. Saatchi & Saatchi is the most well-known advertising name in New Zealand. They have amazing, iconic brands as client partners. And importantly, they’re a bunch of damn nice people too. Right now, as the world resets, changes and adapts to new ways of doing things, the opportunity to join Saatchi & Saatchi and be part of writing their next chapter was one too good to miss.”
Cover image l-r: Paul Wilson & Steve Cochran