Was it pre-game anxiety? Nearly all brands have launched their Super Bowl commercials ahead of the game. Amazon was one of the later launchers – but when your ad stars Ellen DeGeneres and Portis de Rossi, the perfect time for its debut is during Ellen, right? And that’s when it went to air.
The 90-second spot explores the question, What did people do before Alexa?, across history. The answers are hilarious. It seems as though everyone had an Alexa-ish helper (Alexi, Alex, Alicia, Alessa and so one) who wasn’t always helpful. Nixon’s “Alexa” never deleted “those” tapes.
A Victorian “Alexa” threw a burning log from the hearth through the window to lower the room temperature. Will this be the crowd-pleaser of this year’s Super Bowl? Will it outperform Alexa Loses her Voice? At least there are still some things still to be revealed this Sunday.
The question, What did people do before Alexa?, is also been explored in social media with the hashtag, #BeforeAlexa.