It’s a sad day for the other Super Bowl competition when the two most exciting commercials were not part of the Super Bowl line-up, and one wasn’t even an ad.
Hats off to Skittles for trying something daring and different. And kudos to the Super Bowl commercial for its parody of the worst that Super Bowl advertising can be.
But of all the ads in this year’s Super Bowl show on CBS, one did deserve acclaim. And received it. The NFL’s spot celebrating its 100th anniversary won USA Today’s Super Bowl Ad Meter.
The Ad Meter is judged by online volunteers who rate ads with a score from 1 to 10.
The humorous spot, The 100-Year Game, was created by 72andSunny.
Last year, the NFL ranked #2, beaten by a very worthy opponent, Alexa Loses her Voice. The spot scored 7.69 out of 10 and is the first NFL Super Bowl ad to be #1.
Amazon’s 2019 Super Bowl ad, Not Everything Makes the Cut, by Lucky Generals won the #2 position with a score of 7.34.
Microsoft’s We All Win, by Blk-Ops, is #3, with a score of 7.07.
Hyundai’s The Elevator, by Innocean USA, is #4, with 7.05.
Verizon’s The Coach Who Wouldn’t Be Here, by McCann, is #5 with 6.95